a personal brand builder, entrepreneur, and visionary dedicated to helping individuals and businesses automate, gain visibility, look fabulous, and monetize their offers on social media. I’m also the founder of Social ID Agency and Social Esti, two platforms designed to simplify business operations and empower entrepreneurs with tools for backend automation, scheduling, and client management.

My global experiences, including living in Malaysia, have enriched my creative approach and broadened my perspective. During my entrepreneurial journey, I've owned a thriving content studio and had the privilege and fun time designing a custom studio for a renowned YouTuber, fostering a space for his already thriving brand.

A highlight of my career was when Tina Knowles, Beyoncé’s mother, shared my commentary on Beyoncé’s Christmas Day NFL halftime performance, leading to features in notable publications such as

People.com, Marie Claire Magazine, Page Six Page and many more. This recognition underscored my commitment to empowering others to embrace criticism and unleash their creativity.

Through my Substack publications, I delve into branding, entrepreneurship, and personal growth, aiming to inspire others to harness their creative potential. Let’s collaborate to create something extraordinary!